Ethical Imperative: Why Moral Leadership Is Good Business
(l998 published by HarperCollins Publishers Ltd., Toronto, Canada).

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Ethical Imperative"A compelling argument for the increasing relevance of ethics in business as we move toward a global economy. Through thoughtful case studies, Mr. Dalla Costa demonstrates an axiom we have long recognized - that solid ethical underpinnings contribute to the long-term health and commercial success of any business enterprise."
-Gordon D. Shank, President, Levi Strauss, The Americas

"[Dalla Costa] concludes that the economy is a wonderful invention, but that it must be managed as an instrument of humanity."

Ethics are becoming the defining business issue of our time, affecting every aspect of commercial endeavor, from corporate profitability and accountability to personal integrity to the sustainability of a global economy. In The Ethical Imperative, John Dalla Costa outlines the process for incorporating, teaching, and reinforcing ethical principles to the direct benefit of customers, shareholders, employees - and the behavioral sciences, Dalla Costa makes clear why corporate ethics must be a fundamental component of any business. He provides a working practical model that business people can use to establish their own "Ethical Orientation" and outlines a " global ethic for the global economy" based on respect, honesty, fairness, justice, and environmental responsibility. Embraced by forward-looking organizations around the world, The Ethical Imperative points the way for managing economic and ethical values as if they were one and the same.

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