Imperative: Why Moral Leadership Is Good
(l998 published by HarperCollins Publishers
Ltd., Toronto, Canada).
compelling argument for the increasing relevance
of ethics in business as we move toward
a global economy. Through thoughtful case
studies, Mr. Dalla Costa demonstrates an
axiom we have long recognized - that solid
ethical underpinnings contribute to the
long-term health and commercial success
of any business enterprise."
-Gordon D. Shank, President, Levi Strauss,
Costa] concludes that the economy is a wonderful
invention, but that it must be managed as
an instrument of humanity."
are becoming the defining business issue
of our time, affecting every aspect of commercial
endeavor, from corporate profitability and
accountability to personal integrity to
the sustainability of a global economy.
In The Ethical Imperative, John Dalla
Costa outlines the process for incorporating,
teaching, and reinforcing ethical principles
to the direct benefit of customers, shareholders,
employees - and the behavioral sciences,
Dalla Costa makes clear why corporate ethics
must be a fundamental component of any business.
He provides a working practical model that
business people can use to establish their
own "Ethical Orientation" and
outlines a " global ethic for the global
economy" based on respect, honesty,
fairness, justice, and environmental responsibility.
Embraced by forward-looking organizations
around the world, The Ethical Imperative
points the way for managing economic and
ethical values as if they were one and the